No matter what business you are in, if you don’t make sales you can’t survive. You must change your relationship with sales if you want to reach your potential and help your client, patient, or customer. I love this article by Lisa Sasevich and thought it would be a benefit to my clients to help them see their sales efforts as an act of service.
by Lisa Sasevich
I’m going to say it plainly; it’s a disservice to your potential clients not to make an offer. Think about it. People have come to hear you speak live or during a teleseminar or one on one, because there is something you’re offering that they know they need. And when you just stand up there and educate them and you don’t make an offer that gives them the opportunity to get more, you’re ripping them off from their transformation.
My client and expert healer Victoria Benoit put it very well. She said, “After working with Lisa, I started offering these special session packages and 75% of my clients enthusiastically paid for a package. Lisa helped me to see that I was actually taking care of my clients better by encouraging and offering possible ways they could continue their work with me.”
Those six-month or one-year packages serve clients better than just letting them call for single sessions because they invite clients to commit to their own well-being.
Remember, clients are not committing to you, they’re committing to themselves through you. And commitment to oneself is a powerful act.
So by making an offer you encourage that powerful commitment to oneself, and, as Victoria said, clients will do that enthusiastically.
Yes, you have to believe that what you offer is transformational. And that belief stems from knowing that you’re expressing your gift in the world. Don’t just pretend to believe, do the work to uncover your blessing, that gift which is unique to you, and then offer it to the people who need it.
As choreographer Martha Graham said, “The expression of your life force is unique, and if you block it, it will never exist and will be lost.” That expression will be lost to all of us, to the people whose lives you could have healed or transformed.
Do you see now that if you don’t make an offer you’re blocking not only your own vitality from expression, but also the healing power of that gift to others?
So, next time you have a chance to present your blessing to the world, don’t let timidity or fear of being pushy or salesy hold you back. Remind yourself that it’s not about you, it’s about your service to the world.
If you do that, if you offer your gift of transformation to the people who need it, you’ll see, as I have, that not only will your business take off, but you’ll experience more joy and satisfaction than you ever thought was possible.
Sales-from-the-podium expert Lisa Sasevich has x-ray vision for seeing the sales opportunities that exist in every company, and the creativity to convert them into gold! If you’re looking for simple, quick and easy ways to boost sales without spending a dime, get your FREE Sales Nuggets now at www.theinvisibleclose.com.